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Bespoke Website with Custom Element

Farm Machinery

Generating new online revenue streams for a nationwide magazine

Industry / Sector


Services Involved

Bespoke website


The Challenge

Farm Machinery have a nationwide magazine which advertises suppliers and sellers of agricultural equipment. Their old website was outdated, difficult to use and had several security issues.

Farm Machinery approached our web design agency to design a brand new modern website to give users a better experience, support aggregate listings and develop new online revenue streams.


The Solution

We designed and built a bespoke website that shows their full online catalogue of product listings, with easy to use search and filter functionality customers can use to find the product their wanting to buy.

We also integrated a custom API feed with the WordPress platform to allow bulk listings to be pulled through from dealer’s internal systems and onto the site.

Site Page Screenshot Site Page Screenshot Site Page Screenshot

Site Image Collage

The Results

  • New online revenue streams from paid advertising spots on the website for dealers and premium paid listings for private sellers.
  • Reduced admin time – by building a new bulk export feature, Farm Machinery’s design team can export the data for all listings within a given time frame in just a few clicks, savings hours each month and reducing human error.
  • Improved user experience – since improving the process for private sellers to list their items for sale, there has been a significant drop in listings submitted via post, and an improved bounce rate.

Get in touch to find the perfect package for you


As we offer a bespoke service which includes strategy, design, SEO research before we build a site the project can take anywhere from 10 weeks to 26 weeks. The average project takes 14 weeks.

We offer the clients the option to have green hosting or standard hosting.

Yes, our Project Managers will discuss a package that works for you that can include hosting, maintenance, health checks, QBRs, SEO audits and so on. You will also have an Account Manager to keep you up to date on any updates or to offer any support needed.

If your website is on WordPress we can but before we take over a website we will run a health check first to check its stability.