*** A ***
A/B testing: A method of comparing two versions of a website or marketing campaign to determine which performs better.
Ad rotation: The process of rotating multiple ads in the same ad space on a website or platform.
AdWords: A Google advertising platform that allows businesses to display ads in Google search results and on other websites.
Affiliate marketing: A type of performance-based marketing in which a business rewards affiliates for each customer brought to the business by the affiliate’s own marketing efforts.
Alt text: A short text description of an image that is displayed when the image cannot be displayed. Alt text is used to improve the accessibility of a website for users with visual impairments.
Analytics: The process of collecting, measuring, and analyzing data about website traffic and user behaviour.
App store optimization (ASO): The process of optimizing a mobile app in order to improve its visibility and ranking in app stores.
Audience targeting: The practice of showing ads to specific groups of users based on characteristics such as demographics, interests, and location.
Avatar: A graphical representation of a user or a user’s alter ego, used as a profile picture or avatar on a website or social media platform.
*** B ***
Backlink: A link from a website to another website, used as a way to increase the ranking of the linked website in search engine results.
Banner ad: A rectangular advertisement displayed on a web page or in an app, usually at the top or bottom of the screen.
Blog: A website or section of a website that features regularly updated articles or posts, often written in a conversational or informal tone.
Bounce rate: The percentage of website visitors who leave a website after viewing only one page.
Branding: The practice of creating a unique name, design, and image for a product or service in order to differentiate it from competitors and helps businesses to establish a strong and recognizable presence in the market.
Browser: A software application that allows users to access and view web pages. Examples include Google Chrome, Mozilla Firefox, and Internet Explorer.
Buyer persona: A fictional representation of a company’s ideal customer, based on market research and real data about customer demographics, behavior, and motivations.
*** C ***
Cookies: Small pieces of data stored by a website on a user’s computer, used to track the user’s activity on the website and personalize the user’s experience.
Call-to-action (CTA): A phrase or button on a website or marketing campaign that encourages users to take a specific action, such as making a purchase or filling out a form.
Click-through rate (CTR): The percentage of users who click on a link or ad after seeing it.
Content management system (CMS): A software application that allows users to create, edit, and publish digital content, such as text, images, and videos, on a website. A CMS typically includes tools for managing user permissions, workflow, and search engine optimization. Examples of popular CMSs include WordPress, Joomla, and Drupal.
Content marketing: The practice of creating and distributing valuable, relevant, and consistent content in order to attract and retain a clearly defined audience, and ultimately drive profitable customer action.
Conversion rate: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Conversion rate optimization (CRO): The process of improving the conversion rate of a website or marketing campaign by testing and implementing changes to the design and content of the website.
Cookies: Small pieces of data stored by a website on a user’s computer, used to track the user’s activity on the website and personalize the user’s experience.
Customer relationship management (CRM): The practice of managing and organizing customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and driving business growth.
Customer segmentation: The practice of dividing a customer base into smaller groups based on shared characteristics, such as demographics, interests, or behavior.
Cybersecurity: The practice of protecting computer systems and networks from digital attacks, theft, and damage.
*** D ***
Dashboard: A user interface that displays key performance metrics and data in a visual format, allowing users to monitor and analyze the data in real-time.
Data analysis: The process of collecting, organizing, and analyzing data in order to extract insights and inform decision-making.
Data mining: The process of extracting and analyzing large amounts of data in order to discover patterns and trends.
Data visualization: The process of representing data in a visual format, such as a chart, graph, or map, in order to make it easier to understand and interpret.
Database: A structured collection of data, typically stored in a computer system and organized for easy access and manipulation.
Deliverability: The percentage of emails that are successfully delivered to the intended recipient’s inbox.
Demographic targeting: The practice of showing ads to specific groups of users based on characteristics such as age, gender, income, and education level.
DevOps: A software development practice that combines development and operations in order to automate and improve the efficiency and speed of the software delivery process.
Digital marketing: The use of electronic channels, such as the internet, social media, email, and mobile apps, to promote products or services and reach customers.
Domain name: The address of a website, consisting of a combination of letters and numbers and ending in a top-level domain, such as .com or .net.
*** E ***
E-commerce: The buying and selling of goods and services over the internet.
E-newsletter: An email newsletter that is sent to a list of subscribers on a regular basis, typically containing news, updates, and promotional offers from a business or organization.
Email marketing: The practice of sending targeted and personalized email messages to a list of subscribers in order to promote products or services or build relationships with customers.
Engagement rate: The percentage of users who interact with a piece of content, such as by liking, commenting, or sharing it on social media.
Event tracking: The process of tracking user interactions with specific elements on a website, such as clicks on a button or link.
Exit rate: The percentage of website visitors who leave the website from a specific page.
External link: A link from a website to a page on a different website.
*** F ***
Fair use: A doctrine in copyright law that allows the use of copyrighted material without permission for certain limited and transformative purposes, such as criticism, commentary, news reporting, teaching, scholarship, or research.
Favicon: A small icon that is displayed next to a webpage’s title in the browser tab or bookmark list.
Feed: A stream of content that is updated regularly and can be subscribed to by users, such as a news feed or social media feed.
File transfer protocol (FTP): A protocol used to transfer files between computers over a network.
Firewall: A security system that controls incoming and outgoing network traffic based on predetermined security rules.
Flash: A multimedia software platform used to create interactive and animated content for the web.
Flat design: A design style that uses simple, two-dimensional elements and flat colors, without the use of gradients, textures, or other visual effects.
Flexbox: A layout module in CSS that allows web designers to create flexible and responsive layouts.
*** G ***
Geotargeting: The practice of showing ads to users based on their physical location, using technologies such as GPS and IP address.
Google Analytics: A free web analytics service offered by Google that tracks and reports website traffic, user behavior, and conversions.
Google My Business: A free tool offered by Google that allows businesses to manage their online presence on Google, including their business listing on Google Maps and in Google search results.
Google Search Console: A free tool offered by Google that allows website owners to monitor and maintain their website’s presence in Google search results.
Graphic design: The practice of creating visual concepts, using a combination of text, images, and design elements, to communicate information or ideas to an audience.
Growth hacking: The practice of using creative and unconventional marketing techniques to achieve rapid growth for a business or product.
GUI (graphical user interface): A type of user interface that allows users to interact with a computer or device using visual elements such as icons and menus.
Gzip: A file compression algorithm that reduces the size of a file, making it faster to transfer over the internet.
*** H ***
HTML (HyperText Markup Language): A standardized markup language used for creating and formatting web pages.
HTTP (HyperText Transfer Protocol): The protocol used for transferring data over the internet, such as web pages and images.
HTTPS (HyperText Transfer Protocol Secure): An extension of the HTTP protocol that adds an additional layer of security by encrypting data transferred between a website and a user’s web browser.
Human-centered design: A design approach that focuses on the needs and goals of the user, rather than the technology or business objectives of the designer.
Hyperlink: A link from one webpage to another, typically displayed as blue, underlined text and activated by clicking on it.
Hypertext: Text that is linked to other web pages or resources, allowing users to easily navigate between related content.
*** I ***
Information architecture: The practice of organizing and labeling the content on a website in a logical and user-friendly manner, in order to improve navigation and usability.
Internet marketing: Marketing efforts that use the internet as a medium to reach and engage with customers.
Interstitial: An advertisement or other content that appears between two web pages or in a pop-up window.
Inbound marketing: A marketing strategy that focuses on attracting and engaging customers through valuable and relevant content, rather than interrupting their experience with traditional advertising.
Influencer marketing: The practice of partnering with influential people or organizations in order to promote a product or service to their audience.
Instant messaging: A type of online communication in which users exchange text, images, and other media in real-time.
*** J ***
JavaScript: A programming language used to create interactive and dynamic effects on websites, such as animations and form validation.
jQuery: A JavaScript library that simplifies the creation of web applications and effects.
JSON (JavaScript Object Notation): A lightweight data interchange format that is based on the syntax of JavaScript and is used to transmit data between servers and web applications.
Journey mapping: The process of creating a visual representation of the steps and experiences that a user goes through in order to complete a task or achieve a goal on a website or app.
JPG/JPEG (Joint Photographic Experts Group): A file format used to compress and store digital images, typically used for photographs and other continuous-tone images.
JWT (JSON Web Token): A type of token that is used to authenticate and authorize users in a web application.
*** K ***
Key performance indicator (KPI): A metric that is used to measure the success or progress of a business or marketing campaign.
Keyword: A word or phrase that is used to identify and classify the content of a webpage or document, typically for the purpose of search engine optimization (SEO).
Keyword density: The ratio of a keyword or phrase to the total number of words on a webpage, used as a factor in determining the relevance of the page to a particular search query.
Keyword research: The process of identifying and analyzing the most relevant and popular keywords and phrases for a particular topic or industry.
*** L ***
Landing page: A web page specifically designed to convert visitors into leads or customers, typically by providing information about a product or service and a form for capturing contact information.
Link building: The practice of acquiring links from other websites to a specific webpage in order to improve the ranking of that webpage in search engine results.
Long-tail keyword: A keyword or phrase that is more specific and less commonly searched than a shorter, more general keyword.
*** M ***
Metrics: Quantitative data or measurements that are used to evaluate the performance of a website or marketing campaign.
Mobile-first design: A design approach that prioritizes the design and functionality of a website for mobile devices, rather than desktop computers.
Mobile marketing: Marketing efforts that target users on mobile devices, such as smartphones and tablets.
*** N ***
Native advertising: Online advertising that is integrated into the content of a website or platform and designed to blend in with the surrounding content.
Niche market: A specific segment of the market that is focused on a particular product or service.
*** O ***
Online advertising: The practice of placing ads on the internet in order to promote a product or service.
On-page optimization: The process of optimizing the content and HTML of a webpage in order to improve its ranking in search engine results.
Online reputation management: The practice of monitoring and managing a company’s online reputation, including its presence on social media and review websites.
Open-source: A type of software whose source code is available to the public and can be freely modified and distributed.
Optimization: The process of making changes to a website or marketing campaign in order to improve its performance or effectiveness.
Organic search: The unpaid results that appear in search engine results pages, as opposed to paid ads.
Outbound marketing: Traditional marketing methods that involve interrupting the user’s experience with advertising, such as TV commercials and direct mail.
Outreach: The process of building relationships and promoting a product or service to a targeted audience.
Overlay: A transparent layer that appears on top of a webpage, typically containing additional information or an advertisement.
*** P ***
Pagerank: A ranking algorithm used by Google to determine the importance and relevance of a webpage, based on the number and quality of links pointing to the webpage.
Paid search: The practice of placing paid ads in search engine results pages in order to increase the visibility of a website or product.
Pagerank: A ranking algorithm used by Google to determine the importance and relevance of a webpage, based on the number and quality of links pointing to the webpage.
Paid search: The practice of placing paid ads in search engine results pages in order to increase the visibility of a website or product.
Pay-per-click (PPC): An online advertising model in which advertisers pay a fee each time a user clicks on one of their ads.
Persona: A fictional representation of a user or group of users, used to help designers and marketers understand and target the needs and behaviors of their audience.
Pixel: The smallest unit of a digital image, made up of a single color.
Plugin: A piece of software that extends the functionality of a website or content management system.
Pop-up: A window that appears on top of a webpage, typically containing an advertisement or additional content.
Preheader: The snippet of text that appears below the subject line in an email inbox, used to give the reader a preview of the email’s content.
Programmatic advertising: The use of automated systems to buy and place digital ads, based on data and algorithms.
Prototyping: The process of creating a simplified version of a product or service in order to test and refine its design and functionality.
Public relations (PR): The practice of managing the reputation and communication of a company or organization, typically through media relations and events.
Push notification: A message that is automatically sent to a user’s device, typically through a mobile app or web browser, in order to alert the user to new content or updates.
*** Q ***
Qualitative data: Non-numerical data, such as comments and opinions, that is used to gain insight into a problem or situation.
Quantitative data: Numerical data that can be measured and analyzed, such as website traffic and conversion rates.
Query: A request for information or data, typically made through a search engine or database.
*** R ***
Remarketing: The practice of showing ads to users who have previously visited a website or taken a specific action, such as adding an item to their shopping cart.
Responsive design: A design approach that ensures that a website looks and functions optimally on all devices, regardless of screen size or resolution.
Return on investment (ROI): A measure of the profitability of an investment, calculated by dividing the net profit by the cost of the investment.
Referral traffic: Traffic to a website that is generated by users clicking on links from other websites.
Remarketing: The practice of showing ads to users who have previously visited a website or taken a specific action, such as adding an item to their shopping cart.
Responsive design: A design approach that ensures that a website looks and functions optimally on all devices, regardless of screen size or resolution.
Return on investment (ROI): A measure of the profitability of an investment, calculated by dividing the net profit by the cost of the investment.
Rich media: Digital content that includes interactive or animated elements, such as videos or games.
*** S ***
SaaS (Software as a Service): A software delivery model in which software is hosted and accessed over the internet, rather than installed on a local computer.
Search engine: A software program that searches a database of web pages in order to find and display relevant results in response to a user’s search query.
Search engine optimization (SEO): The practice of optimizing a website in order to improve its ranking in search engine results.
Search query: The words or phrases that a user types into a search engine in order to find relevant information.
Server: A computer or program that stores and manages data and resources and makes them available to users over the internet.
Social media: Websites and applications that allow users to create and share content or participate in social networking.
Social media marketing: The practice of using social media platforms to promote a product or service and engage with customers.
Spam: Unsolicited or unwanted emails, typically sent in large quantities and often containing fraudulent or malicious content.
SSL (Secure Sockets Layer): A security protocol that encrypts data transferred between a website and a user’s web browser.
Storyboarding: The process of creating a visual representation of the content and layout of a website or marketing campaign.
Subscriber: A user who has signed up to receive emails or updates from a company or organization.
*** T ***
Target audience: The group of users or customers that a company or organization is trying to reach and engage with.
Targeting: The practice of showing ads to specific groups of users based on characteristics such as age, gender, interests, and location.
Testing: The process of evaluating the performance or functionality of a product or service in order to identify and fix any issues.
*** U ***
User experience (UX): The overall satisfaction and enjoyment that a user has while interacting with a product or service.
UI (user interface): The way in which a user interacts with a computer or device, typically through a graphical user interface or command-line interface.
UX (user experience): The overall satisfaction and enjoyment that a user has while interacting with a product or service.
UX design: The process of designing and developing the user experience of a product or service, including its usability, accessibility, and overall enjoyment.
User flow: The path that a user takes while navigating through a website or app, typically from the homepage to specific pages or features.
User journey: The series of steps that a user takes in order to complete a task or achieve a goal on a website or app.
User research: The process of gathering data about users and their needs and behaviors in order to inform the design of a product or service.
User testing: The process of evaluating the usability and effectiveness of a product or service by having real users perform specific tasks or scenarios.
User-centered design: A design approach that focuses on the needs and goals of the user, rather than the technology or business objectives of the designer.
Usability: The ease with which a user can understand and use a product or service.
Utilization rate: The percentage of time that a resource, such as a server or ad space, is being used.
*** V ***
Visitor tracking: The process of collecting data about the behavior and characteristics of website visitors, typically for the purpose of analyzing and improving the user experience.
Video content: Digital video material, such as movies, TV shows, and online video clips.
Video marketing: The practice of using video content to promote a product or service and engage with customers.
Video streaming: The delivery of video content over the internet in real-time, allowing users to watch it as it is being transmitted.
Virtual event: An online event, such as a webinar or conference, that is held over the internet and allows participants to attend remotely.
Virtual reality (VR): A technology that allows users to experience and interact with a simulated environment in a way that feels real.
Visitor: A user who visits a website.
Visual design: The process of creating and arranging the visual elements of a product or service, including layout, color, typography, and imagery.
*** W ***
Web application: A software program that runs on a web server and can be accessed through a web browser.
Web browser: A software program that allows users to access and view websites and web applications.
Web design: The process of creating and designing a website, including its layout, content, and functionality.
Web developer: A person who creates and maintains websites, typically using programming languages such as HTML, CSS, and JavaScript.
Web development: The process of creating and maintaining websites and web applications.
Web graphics: Digital images and graphics that are used on websites, such as logos, icons, and banners.
Web hosting: The practice of storing and providing access to a website on a server.
Web page: A document or resource that is available on the internet and can be accessed through a web browser.
Web server: A computer or program that stores and manages data and resources and makes them available to users over the internet.
Web standards: Technical and design guidelines that ensure the compatibility, accessibility, and functionality of websites and web applications.
Website: A collection of web pages and related resources that are accessible through a domain name and web server.
Wireframe: A low-fidelity visual representation of the layout and structure of a website or app, used for planning and prototyping.
Word-of-mouth marketing: Marketing that relies on customers and other individuals sharing information about a product or service with their friends, family, and social networks.
Workflow: The series of steps and tasks that are involved in completing a project or process.
WYSIWYG (What You See Is What You Get): A type of user interface that allows users to see and edit the final output of a document or webpage as they are creating it.
*** X ***
XML (Extensible Markup Language): A markup language used for encoding and structuring data in a way that is readable by both humans and machines.
XHTML (eXtensible HyperText Markup Language): A markup language that is a hybrid of HTML and XML, used for structuring and formatting content on the web.
XML schema: A set of rules that define the structure and content of an XML document.
XSL (eXtensible Stylesheet Language): A programming language used to transform and manipulate XML data.
XSLT (eXtensible Stylesheet Language Transformations): A language used to transform and manipulate XML data into different formats, such as HTML or text.
X-frame-options: An HTTP response header that is used to protect against clickjacking attacks by preventing a webpage from being displayed in a frame on another website.
X-ray targeting: A type of targeted advertising that uses data about a user’s browsing history and search queries to show them relevant ads.
XSS (Cross-Site Scripting): A type of cyber attack in which a malicious script is injected into a webpage and executed by the user’s browser, allowing the attacker to access sensitive information or take control of the user’s device.
*** Y ***
YouTube: A video-sharing website owned by Google, on which users can upload, share, and view videos.
YouTuber: A person who creates and shares videos on YouTube, often as a hobby or as a professional content creator.
*** Z ***
Zero-click search: A search query that is answered directly in the search results, without the need for the user to click on any of the results.
ZIP file: A file that contains one or more compressed files, used to save space and make it easier to transfer large amounts of data.
