Writing content that isn’t salesy but still effectively communicates your message can be a valuable skill. Whether you’re creating blog posts, social media updates, or website copy, Its very easy to fall into the trap of over promoting your product or services, meaning it won’t hold any value for your reader and therefore lose engagement. Here are some best practice tips on how to write non-salesy content:
- Understand Your Audience: Before you start writing, research and understand your target audience. Know their needs, preferences, and pain points. Think how you can describe the outcome your product or services provide.
- Focus on Value: Provide valuable information, insights, or entertainment in your content. Make it genuinely helpful or interesting to your audience.
- Avoid Overly Promotional Language: Minimise the use of superlatives and salesy phrases like “best ever” or “amazing deal.” Instead, let the quality and usefulness of your content speak for itself.
- Educate and Inform: Position yourself as an expert in your field by educating your audience. Share your knowledge and expertise without pushing products or services.
- Tell Stories: Engage your audience with relatable stories or case studies. Storytelling can be a powerful way to connect without being overtly salesy.
- Use a Conversational Tone: Write in a friendly, conversational style. Avoid jargon or overly formal language that can make your content sound sales-oriented.
- Be Transparent: If you mention your product or service, do so transparently and ONLY when it’s relevant. Don’t try to sneak it into the content, your readers will see through it.
- Encourage Engagement: Invite readers to share their thoughts, ask questions, or participate in discussions. Encouraging engagement fosters a sense of community.
- Offer Free Resources: Provide free resources, such as ebooks, templates, or testers that genuinely benefit your audience. This showcases your expertise without a hard sell.
- Use Testimonials and Reviews: If you want to mention your products or services, do so through genuine customer testimonials and reviews. Let satisfied customers speak for you.
- Focus on SEO: Optimise your content for search engines, but avoid keyword stuffing. Organic traffic can help you reach a broader audience without being pushy.
- Be Patient: Building trust and credibility takes time. Don’t rush the process; consistency and authenticity will pay off in the long run.
- Review and Edit: Before publishing, review your content and edit out any language or elements that sound salesy. Ensure your content aligns with your non-salesy approach.
Remember that the key to non-salesy content is authenticity and a focus on providing value. When your audience feels that you genuinely care about their needs and interests, they are more likely to engage with your content and, eventually, your products or services.
