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Best Practice

Best Practices for setting your website with objectives

Every business or organisation needs a website. Many websites are created without much thought, simply to check a box. Here we have outlined the different website objectives and inspire you to review your website and set up those objectives.

Website purposes:

Brochure Website: A brochure website is a digital representation of a company’s or individual’s brochure. The company’s profile typically includes basic information such as products or services offered and contact details. It may also provide a brief overview of the company’s history or mission. Brochure websites are static and usually do not offer interactive features or functionalities beyond simple contact forms.

An example of a brochure site is: Tesla


– Clean and relevant visuals. Ideally photographs of any products

– Accurate product information is a simple format

– Information on what clients can expect when working with your company

– What problems your products or services will solve

– Contact information

– Clear filtering

Lead Generation Website: A lead generation website is specifically created to collect information from visitors who could potentially become customers or clients. These websites often offer valuable resources, such as ebooks, whitepapers, or webinars, in exchange for contact details like email addresses. The primary goal of a lead generation website is to gather leads that can be further nurtured and converted into customers through targeted marketing efforts.

An example of a brochure site is: Hubspot


– Resources worth exchanging for data

– Data capture forms that are not overwhelming

– Solid data protection in place

– Recommended resources

– A Subscription strategy

– Lead funnel strategy

– Clear filtering

Booking or Ticketing Website: A booking or ticketing website facilitates the reservation or purchase of services or tickets online. Businesses in the hospitality, travel, entertainment, and event industries commonly use this type of website. Users can browse available options, select dates, times, or seats, and complete transactions securely through the website. These websites often include features like real-time availability updates, secure payment processing, and confirmation emails.

An example of a booking site is:


– Accurate information of the service

– Easy checkout

– Enticing visuals or photography

– About (accommodation, show, event etc)

– Recommended services based on browsing

– Clear filtering

Portfolio Website: A portfolio website showcases examples of an individual’s or company’s work, typically in a creative or professional field such as design, photography, writing, or web development. The purpose of a portfolio website is to highlight skills, expertise, and past projects to attract potential clients or employers. Portfolio websites often feature galleries or slideshows of work samples, client testimonials, and information about the creator’s background and experience.

An example of a brochure site is: David Bray


– Enticing visuals or photography

– About the professional or artist

– A calendar for shows if any

– How to purchase or request a commission if that’s an option

– Contact details

E-commerce Website: An e-commerce website is an online shop that enables businesses to sell products or services directly to consumers over the internet. These websites typically include features such as product listings, shopping carts, secure payment gateways, and order management systems.

An example of an e-commerce site is: Amazon


– Clean and relevant visuals. Ideally photographs of any products

– Accurate product information is a simple format

– Delivery service

– Easy checkout

– Product reviews

– Clear filtering

Community or social networking websites: allow users to connect, interact, and share content with each other. Examples include social media platforms like Facebook, Twitter, and LinkedIn, as well as niche community forums and discussion boards.

An example of a community site is: Reddit


– An easy forum for users to part take in conversations

Educational Website: Educational websites offer resources, courses, and learning materials to help users acquire knowledge and skills on various subjects. Educational institutions, online learning platforms, or individuals offering instructional content may use these websites.

An example of an educational site is: Udemy 


– Clear filtering

– Accurate course details and what customers can take away from the course

– Course format

– Contact details and FAQs

– Easy check our or query form

– Course ratings

– About the lecturer

News or Media Website: News or media websites provide current events, articles, videos, and other multimedia content related to news, entertainment, or specific topics of interest. These websites often include features such as breaking news alerts, multimedia galleries, and opinion sections.

An example of a News site: The BBC


– Clear filtering or categories

– Accurate information

– Editor details

Blog: A blog is a type of website where individuals or organisations regularly publish articles, opinions, or personal insights on specific topics. Blogs may serve various purposes, such as sharing expertise, building an audience, or promoting products or services.

An example of a blog site The Minimalist


– Clear explanation of what the blog is about

– Writer details

– Information source

– Personal touch

Once you know what your website is for, you can create the best experience for your customers or viewers.

When making a website, consider data protection, branding, your unique qualities, and contact information. It is important to think about these aspects to ensure a successful website. Data protection is crucial for safeguarding sensitive information.

Branding helps establish your identity and make your website memorable. Highlighting what makes you unique can set you apart from competitors. Providing clear contact information makes it easy for visitors to reach out to you.

If you’re not sure about your goals, start by identifying your target audience and what matters to them. Does your website align with your business objectives or is it a tool for sales and marketing teams?

Analyse the data to determine which pages are popular with your audience. Are they following the expected steps and finding what they need quickly, or are there too many steps to follow?

If you are STILL unsure, Sixtwo is here to help just get in touch.