Chapman Freeborn

The global aircraft charter specialists wanted to celebrate their 50 years anniversary with a website refresh.

Industry / Sector

Aviation

Services Involved

Bespoke website

Design & Branding

UX design

Visit

https://chapmanfreeborn.aero/

The Challenge

Prestigious aviation company Chapman Freeborn stood at the crossroads – their current website was slow and difficult to maintain, but they rather liked the way it looked and it had an established audience of dedicated users. In the end a more future proof platform became a necessity, so they wanted to take the opportunity to lift the brand, especially their Private Jet offering. More than anything they wanted to improve the user experience and make it easier for users to access the wealth of content on the site.

Their digital presence needed to evolve, the brand to elevate, but not at the expense of its users. The challenge was clear: create a sleek, luxurious and practical website.

The Solution

Guided by data, it was a realisation that users preferred viewing the site on mobile. Once personas were established, this also backed up that we needed to ensure that the website was easy to navigate for users – these included Business Folk on the move, Personal Assistants, and urgent couriers. With all this in mind, we decided on designing a mobile optimised site that was practical on screens of all sizes.

With mobile as a focus, we investigated ways of optimising the menu bar. We concluded that placing the menu at the bottom of the screen rather than at the top, was far more effective for mobile users regardless of whether they are left or right handed. Content and quote requests are easily accessed within easy reach of your thumb.

Private Jet hire, Chapman’s luxury service for those who want to elevate their flight experience, needed a touch of VIP treatment as part of the redesign. We created a page with a real sense of grandeur, with the layout radiating VIP indulgence. Despite its unique layout, the page remained well within Chapman’s brand identity.

The Results

Chapman Freeborn’s new website was more than a refresh; it was a complete rebuilding of the user and admin experience that added gravitas to their offering. It launched to great fanfare and company-wide praise, all in perfect timing for Chapman Freeborn’s 50^th year anniversary.

“We’re absolutely thrilled by the ingenuity and innovation showed by the team at Sixtwo, the whole process starting from the original brief, project management, UX design and production has been such a smooth and excellent experience. From the moment we saw the designs, I was greeted with a sleek and modern UX that immediately conveyed a sense of professionalism and excellence. Since launch, we’ve seen a significant increase in our organic traffic, engagement rates and importantly higher quality conversions. A big thanks to Samantha, Mike, Lucian and the whole of the Sixtwo Team.”

Christian Peszynski

Senior Digital Marketing Executive

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FAQs

As we offer a bespoke service which includes strategy, design, SEO research before we build a site the project can take anywhere from 10 weeks to 26 weeks. The average project takes 14 weeks.

We offer the clients the option to have green hosting or standard hosting.

Yes, our Project Managers will discuss a package that works for you that can include hosting, maintenance, health checks, QBRs, SEO audits and so on. You will also have an Account Manager to keep you up to date on any updates or to offer any support needed.

If your website is on WordPress we can but before we take over a website we will run a health check first to check its stability.