Houston, PR & Communications specialists, recently had a branding agency re-evaluate their marketing position and message. Off the back of this, it was felt right that a fresh look and website was required to fit their new “People Powered Impact” slogan.
PR
Bespoke website
Design & Branding
UX design
Houston has evolved immensely over the past 5 years. Their client sectors cover everything from Consumer to Capital Markets, and the website needed to cater for these diverse audiences, without isolating anyone. It also needed to provide a platform for the company to show off their immense industry knowledge and excellent portfolio of work.
Persona research and creation, alongside analysis of current analytics and competitors were the initial steps taken. In-depth discussions with the Houston team to evaluate this data filled in the rest of the picture. This helped inform everything that followed.
The new brand was established by our senior designer, starting with an adjustment to the logo and introducing new colour palettes and typefaces, supported by a mood board for various assets. A lot of time was spent at the wireframing stage, ironing out an initial user journey, and making sure that all parties were catered for.
A more dynamic layout with parallax movement was suggested for the website visuals, to reflect the new marketing position. The Houston team fell in love with the new look for the website, the dynamic movement throughout, and this has been reflected across social media and other collateral.
Once this website was constructed it was great to see the parallax movement come to life. With large vibrant images, the site packed a punch and created the impact Houston was looking for.
We succeeded in bringing together four diverse areas of business and creating a well-rounded website including of each target sector.
The site has excellent user flow, allowing users to travel through the site with no dead ends. Each page leads nicely onto the next keeping the user interested in what comes next.
The response from user so far has been overwhelming.
Jonathan Bird
/
Chief Commercial Officer
Get in touch to find the perfect package for you
As we offer a bespoke service which includes strategy, design, SEO research before we build a site the project can take anywhere from 10 weeks to 26 weeks. The average project takes 14 weeks.
We offer the clients the option to have green hosting or standard hosting.
Yes, our Project Managers will discuss a package that works for you that can include hosting, maintenance, health checks, QBRs, SEO audits and so on. You will also have an Account Manager to keep you up to date on any updates or to offer any support needed.
If your website is on WordPress we can but before we take over a website we will run a health check first to check its stability.
