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ITL Medical

A unique, punchy design for ITL Group that stands them apart from their competitors

The Challenge

ITL Group is a contract design and manufacturing organisation that provides end-to-end solutions for complex medical, diagnostic and analytical systems. Simply put, they bring instruments to life.

Their previous website was 4 years old, somewhat outdated and hard to edit due to it using Expression Engine as a CMS. They weren’t happy with the design, functionality, editability and overall performance and felt they were falling behind their competitors.

The Solution

ITL approached us looking for a brand new website that would enhance customer experience, modernise their image and better reflect what they do and who they are.

We designed and built a bespoke website to bring their brand up to date, have a memorable impact, showcase what they do as a business and create a better experience for their customers when visiting their website. By building the site on a WordPress platform, the team have full control over their website and they can now easier update their content on a regular basis.

The Results

  • Modern and memorable impact – the site has a unique design which takes elements from their logo and branding to create a new visual identity that helps them stand out from their competitors
  • Improved user experience – the improved design has helped decrease the bounce rate by an impressive -67.68%, increase the number of pages customers visit per session by 28.69%, and increase the number of returning visitors by 4.2%.
  • Easier to update – their previous site used Expression Engine which proved difficult to use when editing their site, luckily their new site is fully editable through WordPress – keeping text and images updated is easy with clear layouts that show where to make relevant changes.

See for yourself at www.itlmedical.com

This site is an example of our web design work in Kent. Come and visit us at our offices in London and Guildford.

Get in touch to find the perfect package for you

Our bespoke approach means we will work with you to find the ideal solution to your challenges. Our extensive experience of working with companies of all types gives us the ability and insight to make proposals and recommendations that will take you to where you want to be.