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An Intro into SEO and SEM


Sam Keenan

Head of Web

Sam’s expertise spans multiple market sectors, from B2B to B2C, and brings a strategic approach that is focused on growth. Sam aims to focus on delivering websites with a nice balance of SEO, Design and UX elements.

If you’re venturing into the realm of online marketing, you’ve likely stumbled upon the buzzwords SEO and SEM. Below we’ll explore the differences, importance, and impact of SEO and SEM and how they can help your website strategy.

SEO: The Engine of Organic Growth

SEO, or Search Engine Optimisation, is like the unsung hero working backstage to boost your website’s visibility on search engines like Google, Bing, and Yahoo. It’s the art of tweaking your website’s content, structure, and other elements to climb the ranks in organic search results.

Think of SEO as your stealthy ally – quietly optimising your site so that when people search for something related to your business, your site pops up. It’s not an overnight success story, but the organic traffic it brings is like a slow and steady stream of loyal fans.

A quick fact backed by Moz: organic search drives a whopping 53% of all website traffic. So, investing in top-notch SEO isn’t just about impressing search engines; it’s about attracting a massive audience actively looking for what you offer.

In the world of SEO, content is king but it’s not just about stuffing keywords into your website, it’s about creating valuable, relevant content that resonates with your audience. Google’s algorithms have evolved, and they now prioritise user experience (UX) and content quality. This means your website needs to be user-friendly, mobile-responsive, and loaded with informative, engaging material. Google have developed a formaluar called E.E.A.T to help make informed decisions about your website. You can read more details here.

SEM: The Flashy Shortcut to Visibility

Now, let’s talk SEM – Search Engine Marketing.  Unlike SEO’s gradual climb, SEM involves paid strategies, like Google Ads, to secure prime real estate at the top of search engine results pages (SERPs).

SEM is the turbo boost when you need instant visibility, especially for time-sensitive promotions or events. Pay-per-click (PPC) advertising, a common SEM strategy, allows you to bid on keywords, ensuring your ad shows up when users search for relevant terms.

Why hustle with SEM? A study by WordStream found that businesses make an average of $2 for every $1 spent on Google Ads. Not too shabby, right? SEM is your express lane ticket – it might cost a bit, but the returns are often rapid and substantial.

The Dynamic Duo: Why You Need Both

Here’s the kicker – SEO and SEM aren’t rivals, they’re tag-team. SEO lays the groundwork, building your website’s credibility over time, while SEM injects a dose of adrenaline for immediate impact.

Picture this: a user searches for your product or service. Thanks to your stellar SEO, your website appears in organic results. But, your competitor’s got a killer ad at the top through SEM. Now, you’re not just stealing the show, you’re the headline act getting attention from all angles.

We know that the competition is fierce. Whether you’re a startup or an industry titan, your online presence determines your success. According to BrightEdge, organic search drives 51% of all website traffic, and paid search contributes 10%.

A balanced blend of organic growth and strategic bursts of paid visibility will ensure you’re not just present but thriving in the ever-evolving digital ecosystem.

To conclude, SEO and SEM, they’re not choices to be made but tools to be wielded. At Sixtwo Web Agency, we’ve witnessed businesses soar when they embrace the dynamic duo of SEO and SEM.

Get in touch to find the perfect package for you