Launching or relaunching a website is exciting, you’ve invested a lot of money, time and energy into this project and then comes the to celebrate! It’s also the perfect time to celebrate the launch with others, here are some steps to take to add your new website launch to your marketing strategy.
We can speak from recent experience, we released our new Sixtwo website in October 2022, we couldn’t wait to show off our new website and branding.
Social Media Marketing
Social media platforms are ideal for building anticipation and connecting with your audience, here are some post ideas:
Teasers and Countdowns: Create teaser posts and countdowns to the launch date. Share sneak peeks, behind-the-scenes content, and engage your followers with quizzes and polls.
Hashtags: Develop a unique and catchy hashtag that relates to your website launch. Encourage your audience to use it, making your launch go viral.
Influencer Collaborations: Partner with influencers in your niche to promote your website launch. They can create engaging content and reach a broader audience.
User-Generated Content: Encourage your current audience to create content related to your website launch. Feature user-generated content on your social media to build community and trust.
Public Relations (PR)
Public relations plays a crucial role in creating buzz around your website launch. Here’s how to leverage it effectively:
Press Releases: Write and distribute press releases about your website launch to influential industry media outlets. Share your story, highlight unique features, and explain the benefits to your audience. Consider using PR agencies to help leverage your Press Release for maximum impact.
Media Outreach: Connect with bloggers, journalists, and industry influencers to cover your website launch. Personalised pitches and invitations for exclusive interviews can generate valuable media coverage.
Launch Event: Organise a virtual launch event or webinar where you can showcase your website’s features and engage with your audience. Encourage journalists and influencers to participate or host the event with pre planned questions to help you showcase your new website.
“Relaunching a website is more than just a new look and feel; it’s a pivotal moment for your brand. Investing in PR not only amplifies this transformation but also builds credibility, drives engagement, and positions your brand at the forefront of meaningful conversations with your various stakeholder” Johnathan Bird, Business Development Director at Houston PR
Newsletter Updates
Your email subscribers are your most engaged audience so ensure they are the first to know:
Exclusive Sneak Peeks: Send exclusive sneak peeks and insights about your website to your email subscribers. Make them feel special by providing them with early access or special offers.
Personalised Recommendations: Use segmentation to send personalised recommendations based on the interests and behaviours of your subscribers.
Engaging Subject Lines: Craft enticing subject lines to boost open rates and ensure your subscribers don’t miss out on your website launch.
Feature in other newsletters: Organisations such as Publications, sell segments of their newsletters helping brands reach a new audience.
Internal Team Engagement
Engaging your internal teams is often overlooked but can be a powerful force for a successful launch:
Employee Advocacy: Encourage your team to become advocates for the website. Provide them with tools, resources, and training to help them promote it on their social media profiles.
Cross-Department Collaboration: Involve all departments, from marketing to development, in the launch strategy. Each team can contribute unique perspectives and ideas.
Feedback Loops: Create a feedback loop with your team members. Encourage them to provide input and suggestions to improve the website and its marketing strategy.
Additional Strategies
SEO Optimisation: Ensure your website is optimised for search engines. Use relevant keywords and metadata to improve your website’s visibility. We have more detailed SEO articles here.
Paid Advertising: Consider investing in paid advertising campaigns on platforms like Google Ads or Facebook Ads to reach a broader audience.
Add a countdown timer to the website: Adding a banner to your current working website or a holding page on your new website helps drum up a buzz.
Offer a competition or Giveaway: By adding an incentive to your launch campaign you have more chances of users engaging and visiting your website.
Launching or relaunching a website is a complex endeavour that requires a multifaceted marketing strategy. Incorporating PR, social media, newsletters, and internal team engagement will maximise your chances of success. Remember that effective marketing is an ongoing process, so keep analysing and adjusting your strategy based on the feedback and data you collect.
