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Don't Wait For The New Year


Samantha Keenan

Head of Web

With 8 years of Project and Campaign management experience Sam knows a thing or two about preparing for seasonal preparations

As the evenings draw darker and we swap our flip flops for boots, it’s easy to morn those long sunny days and put off your Christmas marketing or let those projects creep up on you. Before you know it, there are gifts to buy, parties to attend, and a general sense of festive cheer in the air. However, waiting until the last minute can lead to a sudden rush or delay in your work, especially when it comes to planning and executing Christmas or New Year campaigns on your website. In this article, we’ll explore why it’s a good idea to start thinking about your website projects and holiday campaigns now instead of waiting until the holiday season is upon us.

Beat the Rush for Holiday Campaigns
If your website is a part of your marketing strategy for the holiday season, planning and executing Christmas or New Year campaigns should not be left to the last minute. Many businesses and organisations aim to capitalise on the holiday shopping frenzy with eye-catching promotions, special offers, and engaging content.

By starting now, you can ensure that your holiday campaigns are well thought out and strategically aligned with your business goals. This early planning allows you to create compelling content, design captivating visuals, and schedule email marketing and social media posts well in advance. This preparation can give you a significant advantage over competitors who are scrambling to create their campaigns in December.

Maximise Customer Engagement
The holiday season is a time when customers expect to see exciting offers and festive content on your website. By starting your holiday campaigns early, you can engage your audience for a longer period and build anticipation.

You can roll out teaser campaigns or countdowns, encouraging visitors to return to your website frequently. This sustained engagement can help create a sense of excitement and anticipation around your brand, ultimately leading to increased customer loyalty and conversions.

Test and Optimise Your Campaigns
Just like with website projects, effective holiday campaigns require testing and optimisation. You need to ensure that your campaigns are performing well, resonating with your audience, and delivering the desired results.

Starting early allows you to run pilot campaigns, collect data, and make necessary adjustments to improve your campaigns’ effectiveness. Whether it’s tweaking your email subject lines, refining your ad targeting, or optimising your landing pages, early planning gives you the opportunity to fine-tune your campaigns for maximum impact.

Secure Ad Space and Collaborations
If part of your holiday strategy includes paid advertising or collaborations with influencers or partners, it’s essential to secure these opportunities well in advance. Ad space on popular platforms can fill up quickly during the holiday season, and influencers may have their schedules booked months ahead.

By starting early, you have a better chance of securing the advertising placements and partnerships that align with your holiday marketing goals. This proactive approach ensures that your campaigns have the visibility and reach they need to succeed.

Take Advantage of Planning and Strategy
Effective website projects require careful planning and strategy. Whether you’re redesigning your website, launching a new e-commerce store, or implementing new features, starting early gives you the opportunity to thoroughly plan and strategise your project.

You can take the time to define your goals, research your target audience, and create a detailed project timeline. This level of preparation can lead to a more successful website project and better outcomes in the long run.

Avoid Last-Minute Stress
The holiday season is already a stressful time for many people. Adding the pressure of a looming website project deadline can make things even more chaotic. By starting early, you can avoid the last-minute stress that comes with trying to complete a project while juggling holiday commitments.

Starting now allows you to work at a comfortable pace, giving you the time to plan, strategise, and execute your website project without feeling rushed. This can lead to a higher-quality end result and a more enjoyable holiday season.

Starting early also means you are hitting your supplier or partners schedules on time and not facing disappointment if your requests can not be met on time.


While it may seem premature to think about Christmas or New Year campaigns on your website, starting early can make a significant difference in their success. Don’t wait until the holiday season is upon us to plan and execute your website projects and holiday campaigns.¬†Early planning and preparation can set the stage for a successful and stress-free holiday season, allowing you to enjoy the festivities with the confidence that your website and campaigns are ready to shine. Start now and make this holiday season your best one yet!

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